© 2020 – 2025, whiteboardtech
1 Wrexham Road, Basildon, SS156PX, Essex, UK
UK
+447950974091
© 2020 – 2025, whiteboardtech
1 Wrexham Road, Basildon, SS156PX, Essex, UK
UK
+447950974091
Transforming in-vehicle payments from market research to successful pilot launch and strategic partnerships
Transforming in-vehicle payments from market research to successful pilot launch and strategic partnerships
Transforming in-vehicle payments from market research to successful pilot launch and strategic partnerships
Transforming in-vehicle payments from market research to successful pilot launch and strategic partnerships
Transforming in-vehicle payments from market research to successful pilot launch and strategic partnerships
cubic
telecom
Cubic Telecom, a global vehicle connectivity leader serving 20M vehicles across 90+ operators, engaged us to develop a clear product vision, strategy, and concept for launch.
Cubic Telecom, a global vehicle connectivity leader serving 20M vehicles across 90+ operators, engaged us to develop a clear product vision, strategy, and concept for launch.
Cubic Telecom, a global vehicle connectivity leader serving 20M vehicles across 90+ operators, engaged us to develop a clear product vision, strategy, and concept for launch.
Cubic Telecom, a global vehicle connectivity leader serving 20M vehicles across 90+ operators, engaged us to develop a clear product vision, strategy, and concept for launch.
cubic
telecom
Cubic Telecom, a global vehicle connectivity leader serving 20M vehicles across 90+ operators, engaged us to develop a clear product vision, strategy, and concept for launch.
The Brief
The Brief
The Brief
The Brief
Stratigic
Stratigic
Stratigic
Stratigic
The Brief
Stratigic
Validate Concept Viability
Validate Concept Viability
Validate Concept Viability
Assess business feasibility and gather market demand insights through comprehensive research and analysis.
Assess business feasibility and gather market demand insights through comprehensive research and analysis.
Assess business feasibility and gather market demand insights through comprehensive research and analysis.
Validate Concept Viability
Assess business feasibility and gather market demand insights through comprehensive research and analysis.
In-Vehicle Payments App Design
In-Vehicle Payments App Design
In-Vehicle Payments App Design
Design a streamlined app concept for seamless, secure in-vehicle payments.
Design a streamlined app concept for seamless, secure in-vehicle payments.
Design a streamlined app concept for seamless, secure in-vehicle payments.
In-Vehicle Payments App Design
Design a streamlined app concept for seamless, secure in-vehicle payments.
Collaborative effort
Collaborative effort
Collaborative effort
Collaborative effort
Journey overview
Journey overview
Journey overview
Journey overview
Collaborative effort
Journey overview
1
Market Research
Market Research
Market Research
We conducted thorough market research, identifying competitors and target audience needs, and discovered greater profit potential in the B2B segment
We conducted thorough market research, identifying competitors and target audience needs, and discovered greater profit potential in the B2B segment
We conducted thorough market research, identifying competitors and target audience needs, and discovered greater profit potential in the B2B segment
1
Market Research
We conducted thorough market research, identifying competitors and target audience needs, and discovered greater profit potential in the B2B segment
2
Customer Interviews
Customer Interviews
Customer Interviews
We engage with potential customers through interviews to deeply understand their pain points and preferences, ensuring our solution is tailored to their needs.
We engage with potential customers through interviews to deeply understand their pain points and preferences, ensuring our solution is tailored to their needs.
We engage with potential customers through interviews to deeply understand their pain points and preferences, ensuring our solution is tailored to their needs.
2
Customer Interviews
We engage with potential customers through interviews to deeply understand their pain points and preferences, ensuring our solution is tailored to their needs.
3
Design thinking workshop
Design thinking workshop
Design thinking workshop
Together with the client, we brainstormed potential use cases and decided to focus on cashless fuel payments to tackle fuel misuse.
Together with the client, we brainstormed potential use cases and decided to focus on cashless fuel payments to tackle fuel misuse.
Together with the client, we brainstormed potential use cases and decided to focus on cashless fuel payments to tackle fuel misuse.
3
Design thinking workshop
Together with the client, we brainstormed potential use cases and decided to focus on cashless fuel payments to tackle fuel misuse.
4
Concept & PoC
Concept & PoC
Concept & PoC
After gaining insights from the workshop, we developed a product concept, pitched it to management, and successfully secured investments.
After gaining insights from the workshop, we developed a product concept, pitched it to management, and successfully secured investments.
After gaining insights from the workshop, we developed a product concept, pitched it to management, and successfully secured investments.
4
Concept & PoC
After gaining insights from the workshop, we developed a product concept, pitched it to management, and successfully secured investments.
5
Client & Partner Buy-In
Client & Partner Buy-In
Client & Partner Buy-In
Presented the PoC to potential partners and clients, securing valuable feedback and generating interest for pilot program commitments.
Presented the PoC to potential partners and clients, securing valuable feedback and generating interest for pilot program commitments.
Presented the PoC to potential partners and clients, securing valuable feedback and generating interest for pilot program commitments.
5
Client & Partner Buy-In
Presented the PoC to potential partners and clients, securing valuable feedback and generating interest for pilot program commitments.
6
App & Dashboard Design
App & Dashboard Design
App & Dashboard Design
Designed a user-friendly mobile app and fleet management dashboard, tailored to meet the specific needs of B2B clients.
Designed a user-friendly mobile app and fleet management dashboard, tailored to meet the specific needs of B2B clients.
Designed a user-friendly mobile app and fleet management dashboard, tailored to meet the specific needs of B2B clients.
6
App & Dashboard Design
Designed a user-friendly mobile app and fleet management dashboard, tailored to meet the specific needs of B2B clients.
Market Research & Interviews Insights
Market Research & Interviews Insights
Market Research & Interviews Insights
Market Research & Interviews Insights
Competitor Analysis
Competitor Analysis
Competitor Analysis
Competitor Analysis
Market Research & Interviews Insights
Competitor Analysis
We conducted extensive market research and a comprehensive analysis of 24 competitors to identify industry pain points.
We conducted extensive market research and a comprehensive analysis of 24 competitors to identify industry pain points.
We conducted extensive market research and a comprehensive analysis of 24 competitors to identify industry pain points.
Innovation Learning
Innovation Learning
We found the B2C market crowded, while the B2B fleet payment market is underserved with operational challenges in fuel card management
We found the B2C market crowded, while the B2B fleet payment market is underserved with operational challenges in fuel card management
We found the B2C market crowded, while the B2B fleet payment market is underserved with operational challenges in fuel card management
We found the B2C market crowded, while the B2B fleet payment market is underserved with operational challenges in fuel card management
Innovation Learning
We found the B2C market crowded, while the B2B fleet payment market is underserved with operational challenges in fuel card management
Workshop Outcomes
Workshop Outcomes
Workshop Outcomes
Workshop Outcomes
Explored 10 Industry
Use Cases
Explored 10 Industry
Use Cases
Explored 10 Industry Use Cases
Explored 10 Industry Use Cases
Workshop Outcomes
Explored 10 Industry
Use Cases
By applying ICE-scoring, we prioritized customer pain points, ultimately deciding to focus on cashless fuel payments to effectively address the significant issue of fuel misuse in the industry.
By applying ICE-scoring, we prioritized customer pain points, ultimately deciding to focus on cashless fuel payments to effectively address the significant issue of fuel misuse in the industry.
By applying ICE-scoring, we prioritized customer pain points, ultimately deciding to focus on cashless fuel payments to effectively address the significant issue of fuel misuse in the industry.
From concept to product
From concept to product
From concept to product
From concept to product
Concept & PoC
Concept & PoC
Concept & PoC
Concept & PoC
From concept to product
Concept & PoC
After successfully developing the concept, we moved on to create the PoC, which attracted major industry brands as partners. This collaboration validated our approach and set the stage for the project's launch.
After successfully developing the concept, we moved on to create the PoC, which attracted major industry brands as partners. This collaboration validated our approach and set the stage for the project's launch.
After successfully developing the concept, we moved on to create the PoC, which attracted major industry brands as partners. This collaboration validated our approach and set the stage for the project's launch.
Solution
Solution
Solution
Solution
A payment app for fleets to eliminate physical fuel cards and address driver’s misconduct
A payment app for fleets to eliminate physical fuel cards and address driver’s misconduct
A payment app for fleets to eliminate physical fuel cards and address driver’s misconduct
A payment app for fleets to eliminate physical fuel cards and address driver’s misconduct
Solution
A payment app for fleets to eliminate physical fuel cards and address driver’s misconduct
What we achieved
What we achieved
What we achieved
What we achieved
Partnership with the Industry leaders
Partnership with the Industry leaders
Partnership with the Industry leaders
Partnership with the Industry leaders
What we achieved
Partnership with the Industry leaders
Funded
Funded
Funded
Funded
Concept became a business
Concept became a business
Concept became a business
Concept became a business
Funded
Concept became a business
1000
1000
1000
1000
Vehicle contracts secured
Vehicle contracts secured
Vehicle contracts secured
Vehicle contracts secured
1000
Vehicle contracts secured
9
9
9
9
Qualified leads generated
Qualified leads generated
Qualified leads generated
Qualified leads generated
9
Qualified leads generated
Secured
Secured
Secured
Secured
Irish government grant
Irish government grant
Irish government grant
Irish government grant
Secured
Irish government grant
"Whiteboard Tech was a true partner, their transformative research, strategic insights, and exceptional UX design were key to securing our first client and investment."
"Whiteboard Tech was a true partner, their transformative research, strategic insights, and exceptional UX design were key to securing our first client and investment."
"Whiteboard Tech was a true partner, their transformative research, strategic insights, and exceptional UX design were key to securing our first client and investment."
"Whiteboard Tech was a true partner, their transformative research, strategic insights, and exceptional UX design were key to securing our first client and investment."
"Whiteboard Tech was a true partner, their transformative research, strategic insights, and exceptional UX design were key to securing our first client and investment."
Aiden Connolly
Director of New Product Innovation
Aiden Connolly
Director of New Product Innovation
Ready to Drive Innovation?
Let’s Connect and Fuel Your Success!
Ready to Drive Innovation?
Let’s Connect and Fuel Your Success!
Ready to Drive Innovation?
Let’s Connect and Fuel Your Success!
Ready to Drive Innovation?
Let’s Connect and Fuel Your Success!
Ready to Drive Innovation?
Let’s Connect and Fuel Your Success!
© 2020 – 2025, whiteboardtech
1 Wrexham Road, Basildon, SS156PX, Essex, UK
UK
+447950974091
© 2020 – 2025, whiteboardtech
1 Wrexham Road, Basildon, SS156PX, Essex, UK
UK
+447950974091
© 2020 – 2025, whiteboardtech
1 Wrexham Road, Basildon, SS156PX, Essex, UK
UK
+447950974091
© 2020 – 2025, whiteboardtech
1 Wrexham Road, Basildon, SS156PX, Essex, UK
UK
+447950974091